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Bringing user-centricity back to logistics

A leading owner and operator of modern logistics warehouses tasked us with creating a new customer-centric site to align with their brand and strategy.

The challenge and the process

The challenge and the process

The current live site was lacking the flavour and core narrative to showcase the breadth of the services the company provides.

We worked in an extremely fast-paced manner, completing the full sketch-design-test-iterate-build cycle in three months. Taking into account the context in which the customers would use the services of the company, we made sure we optimise the tools and aim for highest accessibility standard, to the extent of event amending the brand colours and some of the approach.

 

The outcome

The outcome

It’s a real pleasure to see this project progressing well and witness a happy client.

Role: Experience design and team lead
Status: Live here